Hello kitty started a fashion boutique. You are role playing as her. Immediately as you set up shop you have requests to design their outfits. Most of the NPC have a story. Some are travelling to foreign countries. Some are needing outfits for the the season. Some are looking for certain style for their photo-shoot.
This game seems like it is designed for a young crowd, some of the features here are like the holly-wood apps. Which at least my experience true to life. This game has a nice feature where you can save a picture of the outfits you curate, that way you have to screenshot.
As you go through out the game you are constantly upgrading your boutique. Some styles unlock as you get to a higher level. This game is quite deep as it has over a number of levels.
Nice thing about this game is that, Chococat makes an appearance in the fashion. See picture below.
Tips for the game. Watch the ads, you get a free clothes for the boutique. Certain outfits have a hashtag, that will help with your overall score. Sometimes the ads will help you level up as well.